What Does a Listing Agent Do?

December 23, 2019 8:09 am

The sale of a house is a very important financial transaction, which is why savvy sellers opt to hire a listing agent. But why does having a listing agent make such a difference? A listing agent is a real estate agent who works contractually with the home’s seller to market, sell and negotiate the sale.

A great listing agent will assist the seller in pricing the property. Their objective is to help the seller secure the biggest possible sale, in the shortest time possible, with the least amount of inconvenience. The listing agent will be knowledgeable about accurate and competitive pricing and will suggest a listing price range based on recent market data, current economic conditions and the condition and location of the home. In addition, the listing agent will arrange showings and provide the seller with feedback from prospective buyers.

The listing agent will give the seller advice on repairs, staging and home upgrades — all with the goal of attracting potential buyers. Listing agents will also present the property to a larger pool of buyers by marketing the home on their agency’s website, social media pages and various national real estate listing websites.

A listing agent is the key to a successful home sale. During the closing process, the listing agent will present and negotiate offers on the seller’s behalf. The listing agent acts as a liaison with the buyer and buyer’s agent so the seller is not directly involved with either party.

When you are ready to sell a home, I would love to recommend a listing agent who I think would be a great fit for you! The best part about the way we do business at Fairway is that we know amazing agents who take care of people the same way we do.

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